"If I asked my customers what they want, they simply would have said a faster horse."
I love this quote! Henry Ford was a brilliant entrepreneur and also happens to be one of the people that Steve Jobs looked up to for inspiration. Annnd we all know Steve Jobs has done pretttty darn well for himself!
This quote is so powerful, in positive and negative ways. I mean, it worked for Ford and works for Jobs and Apple, but I can also see it being very dangerous for companies who take it to the extreme. If you don’t have your finger on the pulse of consumer behavior, following this blindly could be deadly.
What might be cool or interesting to you, based on your life or needs, may not be what your customer base is interested in.
I believe the key is getting to the root of the REAL problem that needs to be solved and then created the best possible solution.
Maybe that only makes sense in my head.
It was never documented prior to 2003 that Henry Ford made this statement. I am not detracting from Henry or his brilliance, but if you can’t find real sources quoting him until a century after it was “said” I tend to be a little skeptical.
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